Tesla plays a lot with social networks and the media. One of the American company’s communication methods is to create buzz of varying sizes to get people talking about the electric vehicle company.
This technique seems to work because not a week goes by without Tesla, Elon Musk, Twitter or anything else that revolves around this universe making the headlines and this week it will be the case again.
Tesla “GigaBier” the beer from Tesla
Tesla launched its new product/goodies last night at around 10pm (Paris time). Tesla Europe lifted the veil and presented the “GigaBier” the first beer sold by Tesla in limited edition, made in Germany with Cyberhops technology and sold and distributed by BrouwUnie.
What is “Gigabier”?
According to Tesla, Gigabier is a beer in honour of German tradition, combining the futuristic design of the CyberTruck with the decoration of the German factory.
Tesla GigaBier is inspired by the shape of the CyberTruck while honouring the 500 year old German tradition of brewing beer according to the Reinheitsgebot (Beer Purity Law). Enjoy this limited edition lager brewed in Berlin with our exclusive Cyber-hop variety. It has notes of citrus, bergamot and sweet fruit. Each bottle features a smooth, glossy black neck with a glowing Giga watermark. Prost!
https://gigabier.tesla.com/fr_fr/gigabier
How to buy “GigaBier”?
To buy GigaBier, Tesla decided to create a sub-domain on its website, probably to avoid mixing alcohol-based products on its online shop (Tesla Shop). Indeed, as the regulations are different from the US, it would not be possible to let people access the website without asking for consent.
Once we have validated “over 18” it is possible to quickly order by credit card the batch of 3 beers of 330ml at 5% alc for the sum of 89€ TTC.
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