{"id":37225,"date":"2025-02-06T11:55:38","date_gmt":"2025-02-06T10:55:38","guid":{"rendered":"https:\/\/www.greendrive-accessories.com\/blog\/?p=37225"},"modified":"2025-02-13T11:05:50","modified_gmt":"2025-02-13T10:05:50","slug":"the-ultimate-solution-for-ev-owners-without-a-driveway","status":"publish","type":"post","link":"https:\/\/www.greendrive-accessories.com\/blog\/the-ultimate-solution-for-ev-owners-without-a-driveway\/","title":{"rendered":"The Ultimate Solution for EV Owners Without a Driveway!"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Ultimate Solution for EV Owners Without a Driveway!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ucXJ0Txo_vQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Episode Topic:<\/strong><\/h2>\n\n\n\n<p>In this episode of EV Leaders, host Ryan Atkinson sits down with <a href=\"https:\/\/www.linkedin.com\/in\/michael-goulden-707a5447\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Michael Goulden<\/strong><\/a>, co-founder of <a href=\"https:\/\/www.kerbocharge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kerbo Charge<\/strong><\/a>, to discuss the future of electric vehicle (EV) charging infrastructure. Michael shares his journey in building an innovative solution for EV owners without private driveways, addressing a key barrier to EV adoption. The conversation dives into how Kerbo Charge is revolutionizing home charging with its through-pavement EV charging channel, making sustainable mobility more accessible and cost-effective. As cities worldwide push for greener transportation, solutions like Kerbo Charge are essential in overcoming infrastructure limitations and encouraging more drivers to transition to electric vehicles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Lessons You\u2019ll Learn<\/strong>:<\/h2>\n\n\n\n<p>Throughout this episode, listeners will gain valuable insights into the challenges and opportunities within the EV charging industry. Michael explains the importance of solving real-world problems through entrepreneurship and the process of developing both hardware and software solutions for an emerging market. Listeners will learn about the significance of solid-state and sodium-ion batteries in shaping the future of EVs and the role of smart charging solutions in making electric mobility more efficient. Additionally, entrepreneurs will receive firsthand advice on product-market fit, customer acquisition, and the journey of taking an innovative idea from concept to commercialization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>About Our Guest<\/strong>:<\/h2>\n\n\n\n<p>Michael Goulden is an entrepreneur and co-founder of Kerbo Charge, a pioneering company tackling the problem of EV charging for those without private driveways. With a background in engineering and experience in startup development, Michael brings a wealth of knowledge in hardware and software innovation. His personal experience as an EV owner in a terraced London neighborhood inspired him to create a safe and affordable home charging solution. With over 30 UK local authorities already signed up for Kerbo Charge\u2019s technology, Michael and his team are leading the charge in making EV ownership more practical and cost-effective for urban residents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Topics Covered<\/strong>:<\/h2>\n\n\n\n<p>This episode explores several key topics surrounding EV adoption and charging infrastructure. Ryan and Michael discuss the growing demand for sustainable transportation solutions, the technical aspects of Kerbo Charge\u2019s self-closing lid design, and how the company is overcoming regulatory and logistical challenges. The conversation also touches on battery technology advancements, the future of ultra-fast highway charging, and the impact of vehicle-to-home energy solutions. Whether you&#8217;re an EV enthusiast, entrepreneur, or simply curious about the future of electric mobility, this episode provides deep industry insights and practical takeaways for all listeners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading alignwide\"><strong>About the Guest: Michael Goulden<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Michael Goulden is the co-founder and Chief Executive Officer of Kerbo Charge, a UK-based startup revolutionizing electric vehicle (EV) home charging solutions. Before venturing into the EV industry, Michael amassed significant experience as a management consultant at KPMG, where he honed his skills in strategic planning and business development. His entrepreneurial journey began in 2015 when he joined Gate One as Head of Incubator, supporting fellow entrepreneurs in developing their business ideas. This role not only deepened his understanding of startup dynamics but also ignited his passion for innovative problem-solving.<\/p>\n\n\n\n<p>In 2021, driven by the challenges faced by EV owners without off-street parking, Michael co-founded Kerbo Charge alongside Ben Whitaker. Their mission was to create a practical solution for urban EV charging, leading to the development of a patented high-strength polycarbonate duct system. This innovative design allows EV owners to safely charge their vehicles via a discreet channel through the pavement, addressing a significant barrier to EV adoption in densely populated areas. Under Michael&#8217;s leadership, Kerbo Charge has gained traction, with over 30 UK local authorities adopting their technology to promote sustainable transportation.<\/p>\n\n\n\n<p>Michael&#8217;s personal experiences have significantly influenced his professional endeavors. As an EV owner residing in a terraced London neighborhood, he encountered firsthand the difficulties of home charging without a private driveway. This challenge spurred his commitment to making EV ownership more accessible and practical for urban residents. His background in engineering, combined with his consultancy experience, has equipped him with a unique perspective on developing hardware and software solutions tailored to real-world problems. Through Kerbo Charge, Michael continues to lead efforts in democratizing EV charging infrastructure, contributing to a more sustainable and eco-friendly future.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"963\" height=\"963\" data-id=\"37229\" src=\"https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/Michael-Goulden-1.jpg\" alt=\"\" class=\"wp-image-37229\" srcset=\"https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/Michael-Goulden-1.jpg 963w, https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/Michael-Goulden-1-300x300.jpg 300w, https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/Michael-Goulden-1-150x150.jpg 150w, https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/Michael-Goulden-1-768x768.jpg 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"500\" height=\"500\" data-id=\"37228\" src=\"https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/kerbo-charge-logo-cropped.png\" alt=\"\" class=\"wp-image-37228\" srcset=\"https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/kerbo-charge-logo-cropped.png 500w, https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/kerbo-charge-logo-cropped-300x300.png 300w, https:\/\/www.greendrive-accessories.com\/blog\/wp-content\/uploads\/2025\/02\/kerbo-charge-logo-cropped-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Transcript<\/strong><\/h2>\n\n\n\n<p><strong>Ryan: <\/strong>Welcome to another episode of EV leaders, the podcast, where we explore the latest trends, innovations and insights in the electric vehicle and automotive industry. I&#8217;m your host, Ryan Atkinson, and today we have a super special guest with us. We are excited to welcome Michael Goulden, the co-founder of Kerbo Charge, a company pioneering innovative solutions in the EV charging infrastructure. Michael brings a wealth of experience in sustainable mobility, and he is here today to share his insights on the future of EV charging. Welcome to the show, Michael. I am so excited to have you on. Thank you so much for being here.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Good morning Ryan. Thank you for having me.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>I am so happy you are here. But let&#8217;s give the background of Turbo Charge first. The first time someone&#8217;s like hearing Cobra charge, you&#8217;re like, okay, who&#8217;s this Michael guy? What is turbo charge? Kind of. Give us some background, a little bit more of what you guys are doing over there.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah, sure. So we are solving the problem of how to charge your electric car if you don&#8217;t have a driveway, if you have to park your car on the street outside your house. And in Europe and also in the US, that&#8217;s actually about 40% of the population. So if you are one of these people that doesn&#8217;t have a driveway and you want to charge your car, currently, you need to either trail a cable over the sidewalk, as you guys call it, over there or the pavement. We don&#8217;t recommend that as that&#8217;s going to trip somebody over or use a public charge point. Now, the problem with public charge points is, they cost around between 5 to 10 times more than charging your car at home. So actually, for a lot of people, there&#8217;s not much incentive to move from a gasoline car to electric unless you can charge safely at home.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Interesting. I love the stats that you dropped there, especially with 40%, because when I think of like EV, a lot of EV markets here in the United States, I&#8217;m thinking of like the San Francisco&#8217;s, like New York&#8217;s, even Austin, Texas, where I&#8217;m at. And a lot of places don&#8217;t have driveways. So let&#8217;s talk about how you guys are solving this problem of of it. Talk to us about the technology that you guys have. How are you guys deploying this? What are you guys doing?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Sure. So we&#8217;ve got hardware and software to solve the problem. Okay. So the hardware is a through pavement EV charging channel. We designed it based on the requirements of several local authorities here in the UK. And it has two main features. First of all, it has a self-closing lid. So when you want to charge, you insert your cable into the channel and the self-closing lid closes down behind just like a zip. So you can&#8217;t leave it open. You eliminate any trip hazard. And the second is that it&#8217;s able to bend the contours of the sidewalk. Most, most sidewalks have some sort of curvature in them. And so that means that you don&#8217;t need to dig out the pavement all around the channel to get a nice flat surface. You just stick it in and it&#8217;ll bend gently and you get a nice flush finish. So the concept is it&#8217;s professionally installed outside your home and then it will last in there very safely for decades. And you can start charging from your home supply, which everybody wants to do. And especially if you then got solar panels, which, you know, a lot of us real estate very suitable for, then,&nbsp; you can charge your car completely for free. and then secondly, the software. So once you&#8217;ve got this installed, you can then hook up your home charger to our sharing app. And that allows you to, if you wish, share your charger with neighbors on your street or close by. And when you do that, that means that you&#8217;re going to earn a little bit extra money per charge, but it&#8217;s also going to be very satisfying that you&#8217;re allowing others to move to electric that maybe didn&#8217;t have the confidence to do so until then.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Interesting. Talk to us about building this company. Like how did this idea initially come for you? Was it that stat like 40% of EV vehicles don&#8217;t have a driveway? How did it. We&#8217;re hitting the two year anniversary here. Coming. Congratulations. But yeah talk to us about the history about how you guys started to find this company or.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Sure. So it really was the classic story of a personal problem. And so yeah, so I live in London in a terraced house on a, on a terraced street, got an EV quite early and then and I was using a public chargepoint which was initially okay, initially a bit of a novelty, but it was started getting to be quite frustrating because it was five minutes away. So, gotta drive five minutes, walk back to the house, then walk back to get it later and then drive back again because it takes about six hours to charge. So a bit inconvenient. But then electricity prices shot up after the Ukrainian war started, and so suddenly it became more expensive to charge it than filling up with petrol. So at that point I was like, this is madness. And there&#8217;s actually almost no point in keeping this car apart from the, you know, green benefits. So I thought, okay, there&#8217;s got to be a safe way to get it, get the power to the car. I initially ran the cable charging cable. Don&#8217;t tell anyone this apart from your listeners out the bedroom window and then down a tree to get to the car. And I did that once, and then I thought, this is not right. It feels quite unsafe. So we got to work on it. And I have an engineering background and got to work on a solution.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Interesting. That&#8217;s what I want to talk about next is building that hardware and software. It&#8217;s one thing to build only a hardware product. It&#8217;s one thing to build only a software product. It&#8217;s a whole nother thing to build a hardware and software product. Talk to us about building the hardware and the software. Did one become. Did one come before the other? Obviously, I&#8217;m assuming the hardware. But talk to us about that.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>That&#8217;s right. So it was a hardware first. So for entrepreneurs this probably resonate with some of your listeners if things have become a lot easier. So you can find somebody on Upwork or other freelance platforms to do some CAD designs for you quite affordably. And I actually had a brilliant gentleman in Pakistan. He started working on the designs for us. Then once you&#8217;ve finished that, you can get a 3D print stuff. So again, very cheap. And I found somebody close by on Facebook that had a 3D printer in their bedroom. And, and then it got about, okay, I think we&#8217;ve got a working design here. Now, I do need to find, a factory to build a mold to extrusion mold this. So at that point, I just need a little bit of cash. But I was able to. I had some savings, so I put that in, and. And then. Then. Okay, I&#8217;ve got something working to show to local authorities. I&#8217;ve got a bite. Once I had a bite and a confirmed customer, then it was time to raise a little bit of angel investment money to be able to cover some of the costs. So that was the hardware. And also by that point, I met my co-founder who&#8217;s got a manufacturing engineering background from Cambridge University. So that was when I had some extra support to really drive that forward. and then for the software again, you&#8217;ve got no code. No. And low code platforms that are really easy to work on. So we build it on a bubble, with a little bit of support, very, very cheap to and there are a number of frameworks to drop in to build the UI quickly to get a working version. So I think it&#8217;s a good time to start, as there&#8217;s so many platforms to make things easy to begin with.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah, absolutely. I love that.&nbsp; It is super finding people off Upwork, with my own agency. That has been super helpful as well. But using like, no code platforms, like, speaks to the entrepreneur. I feel like identifying other ways to build a company and learning bubble and building on bubble. It&#8217;s a very easy platform. So it sounds like that was really what spurred that hardware and the software to drive this thing forward.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Right. My previous startup, you know, did it the hard way, raised a load of money, then found a full development agency that were charging, you know, 4 or $500 a day. And, you know, it&#8217;s like I would never, never do that again now.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah. That&#8217;s what you learn as an entrepreneur. It&#8217;s, it&#8217;s the mistakes that I was, will always resonate with you. So let&#8217;s talk about, like, commercializing this. Where are you guys at from, like, from a commercialization standpoint?&nbsp; yeah. Talk to us about that journey.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Right. So we&#8217;ve managed to get now 30 UK local authorities. Let&#8217;s go signed up and we have 17 live trials. And the great thing is that they&#8217;ve been paid for. We did a few free ones early on, but they&#8217;ve been paid for straight away. There&#8217;s so much customer demand for this that it hasn&#8217;t been a problem finding people happy to pay to get this installed, because the product market fit is pretty strong, because you save 1,200 pounds a year on public charging. So the product is priced under 1,000 pounds so people can see the business case. so we&#8217;re getting on for 15% of all local authorities signed up. It&#8217;s profitable at a point of sale. The sharing app is a bit behind, so it&#8217;s being tested, but it&#8217;s about to be deployed in North west England in a local authority there. So we just want to make sure that doesn&#8217;t distract us so we can start getting some data there. We&#8217;ve had our first order in the US, so we have a customer in Maryland who has ordered the channel. So we&#8217;re just waiting to see the install pictures there.&nbsp; and then we definitely have big plans for international expansion, but we just need to make sure we don&#8217;t distract ourselves from the core market to begin with. Yeah.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>What has been,&nbsp; what has been like the biggest challenge for being an entrepreneur in the EV space? But especially like I want to emphasize, building a hardware and software product is a beast in itself. Like what has been the biggest challenge in this space, building both of those at the same time, right?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>So for us, because we have to have the local authority permission to put it in the ground, that has been our our biggest challenge. and we, you know, we understand that local authorities need to really understand this, and they&#8217;re going to be worried about maintenance and liability post install. It&#8217;s in a public place. So we put a lot of time and effort into that. the next biggest challenge has been speed of iteration. So to to make this product you&#8217;ve got to design it. Then you&#8217;ve got to build this stainless steel die because it&#8217;s extrusion molded. then you&#8217;ve got to get samples made. You&#8217;ve got to iterate it, tweak it. And so that is a slow process. And so any, any, any hardware entrepreneur will know about that, that life cycle and how long it takes to iterate compared to a software product, which you can do in 24 hours. so so those have been definite challenges. I think, on the, on the software,&nbsp; the, the challenge there has been, you can build a product, you can deploy it, but you then got to understand your customer service overheads. And with this sort of product, when it comes to charging your car, if you&#8217;re having problems charging your car, you can&#8217;t go to work or you can&#8217;t get to a wedding you&#8217;re trying to get to, you&#8217;re going to you&#8217;re going to call. You expect a very quick response. So that&#8217;s something to be to be carefully handled and and to be careful, don&#8217;t overstretch ourselves.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>And interesting. How is your previous entrepreneurship experience helped build this one? And I asked this question because right now I&#8217;ve had a really big thought. I feel like a lot of this is a whole nother tangent, but I promise I&#8217;m gonna let you answer it. I feel like a lot of colleges, they&#8217;re, advising like 21, 22 year olds to go build like, hardware and software product, where it&#8217;s like the chance of that actually succeeding when you&#8217;re 21 or 22 years old is super slim, like there is a whole behemoth that goes into that. So I want to ask like, yeah, how is your past experience helped build this one?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>So I think my advice to those college students is, you know, a lot of the time you can do this in the margins, okay? You don&#8217;t need to be full time on it. You can be, uh. If you love the thing that you&#8217;re building, you will find the time. you call it the Sunday morning test. But do you wake up a Sunday morning at 9 a.m. and go? All I want to do today is work on this business. Then. Yes. If you do, great. You&#8217;re just going to do it. So you don&#8217;t need to live a penniless life and have to wait two years to get earn any income. So that&#8217;s that&#8217;s the that&#8217;s. And I&#8217;m always struck by Margaret Atwood&#8217;s the, the author who, you know, you know who who wrote&nbsp; Handmaid&#8217;s Tale and she, she was a writer for 16 years before she made any money, but she was doing other jobs at the same time, but she loved it. So, you know, that don&#8217;t live a pauper&#8217;s life. to get a business start. You don&#8217;t need to, but I think the number one learning from my previous startup, really has been driven by the fact that it was a failure. You know, I didn&#8217;t return money to investors, and that was a brutally chastening experience and not something I ever want to do again. And it has eliminated any complacency that I might have about what you have to do to make a business successful. So I think that just gives me a boost, a boost in actually a good way every day.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah, I absolutely love that. Yeah. It&#8217;s always the failures that really you learn a lot from it. It makes you so much better.&nbsp; Yeah. Okay. Michael, I want to talk a little bit more. I know you&#8217;re super passionate about, like, the EV space and, like, all the technologies that are happening here. So, like, looking ahead. Like what? Emerging technologies,&nbsp; are you most excited about? Let&#8217;s highlight a few that you&#8217;re like, oh my gosh. If your listeners need to know 2 or 3 technologies, they need to know about these.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah. So the first is when it comes to EVs, it&#8217;s all about the battery in the EV, as you know. So 40% of the cost. And it determines everything about likability of the products in terms of cost, range, speed of charging. So the first big leap forward is solid state batteries. It&#8217;s going to be solid state batteries. And with those, you ditch the liquid electrolyte that you have in current lithium ion batteries. And that means you get significantly more capacity within the same space, and you can charge much more quickly. So that then jumps you forward in terms of range without much additional cost. And you&#8217;re going to be adding 40%, 40% range perhaps. And that&#8217;s coming. You know, it&#8217;s been promised for a long time. It reminds me a little bit of fusion power because there&#8217;s always been X number of years away. But some of the big car manufacturers have assured us that it&#8217;s coming. So that&#8217;s the first&nbsp; the the second Is probably, I would say, sodium ion batteries. So I&#8217;m really excited about that. one of the concerns that some people have about that is a legitimate concern. if it&#8217;s not carefully managed, is the ethical and sustainability credentials of lithium. Yeah. Which a lot of the time gets mined. Not in, you know, in developing country places. and we&#8217;ve got to be really sure that the workers are looked after and have quite rights when they&#8217;re mining that. But sodium ion batteries are the raw ingredient is salt. You don&#8217;t need to travel far to get that. And you are going to get a cheaper battery. But you do have less energy density at the moment, maybe 30% less energy density. So at the moment they&#8217;re bigger. So there&#8217;s a bit of work to do, but I&#8217;m really excited about it. They have better high and low temperature management as well.&nbsp;<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah. Are there any um like companies specifically that are likely in the way with like the sodium ion batteries?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Well, the first Chinese production car with a sodium ion battery is available. I don&#8217;t know if it&#8217;s available in the US or UK, but it&#8217;s available in China, so it is getting manufactured.&nbsp; but I&#8217;m not sure exactly where big like cattle and other big battery manufacturers are with it or when it&#8217;s going to go mainstream. But I think that&#8217;s a big, big opportunity. And I would I would invest in that. I&#8217;ve had some spare cash.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah, that&#8217;s what I was going to say. This is not investment advice, but I feel like that would be the place where you would actually want to put your money yet.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah, exactly. It just eliminates a lot of the concerns we have about the current technology.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah. And so can you talk a little bit deeper about like how this battery works. Like what&#8217;s going into this specifically? Yeah. It sounds like it&#8217;s a super interesting technology that&#8217;s coming into the EV space. But for our listeners, like talk to us in depth a little bit more about the technicalities. I know you&#8217;re an engineer at heart here, so, yeah. Take this one away.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah, it&#8217;s still very similar technology to lithium ion, in that you have an anode and a cathode and an electrolyte, and you have ions moving from one to the other as they are moving one way, you&#8217;re releasing energy, and then you need to put energy in to make the move the other way. But the key thing is you&#8217;re managing to swap out the lithium for sodium. So that&#8217;s probably as detailed as I would go. And I&#8217;m not a battery specialist, but that is fundamentally as simple as it is.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah. No, I love it. I think yeah that gives us a good structure there. And I want to kind of keep on this trend,&nbsp; about what the future is going to look like. We have sodium ion batteries, but specifically with the EV charging infrastructure.&nbsp; with the global push towards sustainable energy, how do you envision, like, the future of EV charging infrastructure?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah, so it&#8217;s a really interesting one. I believe that battery range will increase very quickly. Yeah. As we get closer to closer to 2030. And at the moment an expensive EV has a 300 mile stated range and you get some that go to 350. But the real world range of that is 260 or 250. Yeah. So, you know, it&#8217;s still weigh a fair bit below gas petrol and diesel cars once. So therefore you do need a lot of charging infrastructure around. Once we get to the point where the minimum battery rate, you&#8217;re starting to get to the 500 mile category, then you know the amount. How often do you do more than 500? Assuming you can charge at home, how often do you do 500 miles before you get home again? You know it will become less and less. The average number of miles driven in the UK per day is 17 or something very low. I&#8217;m sure it&#8217;s higher in the US with a bigger country. So I think the trend will be ultra high speed. The 300 500 kilowatt plus chargers on the motorway freeway network, much less of a need for slower chargers in your neighborhood as it becomes more and more common to charge at home. And more and more people are using solar to charge their car. And that means that it is going to become more important for everybody to be able to charge at home, not just those with driveways, to enable that transition to happen. The other change that we&#8217;ll see is that vehicle to house charging will become more and more common. And where this concept where you charge your car, maybe using solar, and then you can just run your house from your car battery all day and all night because these have these are huge batteries. Yeah. Yeah. You can typically power a UK house for 2 to 3 days from one of these car batteries. So I think is is a nice innovation that a more and more common these these chargers to allow vehicle to house charging aren&#8217;t easily available at the moment, but they will be soon.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>I want to also ask about advice.&nbsp; we kind of talked about it a little bit earlier, but people that are like, okay, you know what? Maybe I want to get into like the EV charging infrastructure space,&nbsp; and entrepreneurs out there listening to this, thinking that like, what advice would you give to startups and entrepreneurs who are looking to enter this market and make a meaningful impact?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah. So the first is what I said before that it it must be something that you are really excited about. You know, you do get entrepreneurs that will scan for gaps that haven&#8217;t been filled. They might not feel that excited about them.&nbsp; but they&#8217;ll go, okay, well, there&#8217;s money to be made here. you might be successful that way, but given how hard it is and how long it is, really does help in solving a personal problem. Just think about all the successful entrepreneurs like Brian Chesky, etc. it was all from needing somewhere to stay and solving that problem. So yeah, the next thing is, and there&#8217;s a brilliant book called Crossing the Chasm, which you may have read, is, is, is finding the, the area of focus and a niche is really important. the Peter Tilbrook, is it 0 to 1.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>0 to 1. Phenomenal book.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah, yeah, yeah. Nice and short.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Love that. Oh, yeah. Nice and short. 200 pages. Great examples. Phenomenal.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah. And it just gives that example of, you know, if you&#8217;re looking to open a restaurant, would you open a restaurant on a street? Would you open a, let&#8217;s say, a Chinese restaurant on a street which already has four Chinese restaurants? I&#8217;m, I&#8217;m slightly undervaluing how well he wrote the book there, but that&#8217;s that&#8217;s the message. So get get get find find what it is that that that people aren&#8217;t doing already, and it really is a great way to do that, is to become an early adopter of new technology yourself. You get the new if you can. If you can afford it, get the new Apple AI headset VR headset. Sorry. So you&#8217;re trying out the latest things and go, okay, how could I use this to solve a problem? So that would be my advice on starting. And then my final piece is make. The thing we did well in Kerbo Charge is build an audience really early on. So start building up a list of people that would want your product, but find those early adopters. And we were like 18 months away from actually going to sell a product when people start signing up. But then we were able to go to local authorities and say, hey, we&#8217;ve got 100 people where you live that would buy this tomorrow, and here&#8217;s the list of postcodes and that that had a real impact. Fact. So don&#8217;t be afraid to put it out early and get some interest because early adopters, by their nature, don&#8217;t mind waiting and they just want to be involved in it and be communicated to.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah, I love the advice that you give on how Brian Chesky started Airbnb. Everyone go read about that, but also how you did as well. It&#8217;s great advice like find these personal problems that you have and then just go build a company off that. It might be at scale. There might be thousands of millions of people that have the same problem. Go build off of that.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah. And it kind of works because if you&#8217;ve got a problem, presumably it&#8217;s not being solved by existing products that exist. Otherwise you wouldn&#8217;t have the problem because you just go and buy X widget to fix it. And then the other thing to do is the thing about these problems is you barely notice them because you just think, oh, that&#8217;s just life. I&#8217;m supposed to be annoyed by that.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>That&#8217;s great.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>And so you and your brain is designed to. The human brain is designed to filter out minor annoyances because otherwise you&#8217;d go crazy worrying about everything. So just gotta be a bit more alert to what is causing a slight chafe in your life? Write them down. Don&#8217;t accept what the situation&#8217;s like. For example, just give one more example. Someone pointed out to me that, have you ever noticed that when you sat on an airplane it&#8217;s really hard to hear the captain talking a lot of the time, or the announcements? And he&#8217;s like, well, I barely hear that. It&#8217;s very, very faint. And actually for a long time, the quality of the intercom systems put into planes was really low quality. And then that problem was picked up and someone developed a much a better product that was put into planes. And, you know, it could well be someone that&#8217;s out there going, why? Why are these planes are using this cruddy intercom system? So yeah, get get alert for them.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>I absolutely love that. That is phenomenal entrepreneurial advice for anyone listening. that is great. Let&#8217;s move to our last segment here where we&#8217;re going to talk about practical advice for people that want to, you know, maybe buy an EV car. So yeah, for what? For our listeners who are EV enthusiasts or new EV owners, what common challenges do you think they might be faced with the current charging infrastructure and how can they navigate these?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Sure. Well, the first thing to note is it&#8217;s getting better all the time. So don&#8217;t believe what you read in a lot of the press, which can often be anti ev to saying that they&#8217;re saying it&#8217;s awful impractical. You just need to check the app that you like, the Zap-map one that&#8217;s showing you what the local charging infrastructure is like. And check it out for yourself. The second hand EV market at the moment is in a great place, in the UK and I expect in the US as well, in the UK. Second, the second hand Tesla model three is the same price or less than the equivalent number of years old BMW three series. Wow. So, you know, there hasn&#8217;t been much of a better time to buy a second hand EV and just get your battery health check done. There are ways there are third party tools to do that. You&#8217;re going to get a really good deal there. Battery A lot of people are concerned about battery life on EVs, but the data is that after 200,000 miles, you&#8217;re going to lose between 10 to 15% of battery capacity. So, you know, therefore do you get a car with a bigger battery, but be assured that it&#8217;s not going to be going down to really low amounts.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>And always remember that in a car, the battery technology is exactly the same as on your iPhone. Other phones are available. So the technology is mature. And I even did a little test to see how many because the phone would tell you what the battery capacity is after certain, and I worked out how many times I charged and discharged it. And it was pretty much aligned to that 15% figure based on how old that phone is. So that&#8217;s probably the second thing. And regarding charging infrastructure, if you can charge it at home, it&#8217;s straightforward. It&#8217;s a bit of a no brainer. If you can&#8217;t and you&#8217;re somebody that has to park on the street, or maybe you got an apartment block and you need to be able to have a charging solution for your block of flats, then do. Turbo charge is the best solution at the moment. And I can say that with confidence, given we have the biggest market share in the UK and the UK is the most advanced on it globally at the moment on, on, on this type of product. So get on to our website and you&#8217;ll see that there&#8217;s a way of getting your local authority on board once you put your address in.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>I like it. really good advice there.&nbsp; and then let&#8217;s move to businesses that are looking to implement or expand their EV charging networks. Talk to us about some of the best practices that you would recommend for these businesses.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Are you talking about businesses that want to provide expand the EV charging network for their employees, or for their or actually on site at their businesses? Could you expand.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>On like, yeah, on site for their businesses? Yeah. Yeah.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>So how could they go about getting EV charging infrastructure for their businesses?<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Yeah. Like what advice would you recommend for them?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah. I mean, I think the first thing is you don&#8217;t . It&#8217;s okay for at a, at a business to get the lower cost seven kilowatt chargers. Don&#8217;t spend more than that on higher and faster AC chargers, because most cars can only charge a maximum of ten 11kW AC. Yeah. So if you spend a lot of money on 22 kilowatt chargers, then most of that is wasted. And if your employees are at work, then they&#8217;re going to be there for six, hopefully six hours at least. So they&#8217;re going to fully charge. You don&#8217;t also need to spend a lot of money on a lot of charges. the you can just start small. It&#8217;s not it doesn&#8217;t cost much more to add them in to just scale it slowly as your staff grow. But I think then you will just see by having that infrastructure there a faster switch to your employees and you&#8217;ve got a company car scheme for EVs because they&#8217;ll sit there and go, okay, great, let&#8217;s go for it. I&#8217;m ready to make the move. And you also get to encourage more people to be at the office rather than work from home, which a lot of people want to do.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Awesome. I like it. And then the very last question for you, what practical tips can you offer to consumers and businesses to optimize their use of EV charging stations?<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>Yeah. So I think,&nbsp; there&#8217;s this for consumers, it was a time where you needed to really plan your route and you go, okay, gosh, I&#8217;ve got to get from here to here. So I&#8217;m going to stop here at this time. And now, you know, depending on the coverage of where you live, you do need to do that sometimes. But to get EVs to go mainstream, it needs to be just like filling out your car where you don&#8217;t think about it. You just you stop wherever you want on one of the main, main highways, and there&#8217;s a hub of fast chargers and then it&#8217;s a very fast charging time. But nevertheless, you do need, you know, so depending on where you live, just if you can switch to that model because that&#8217;s just going to make your you&#8217;re going to relax more and you&#8217;re not going to it&#8217;s going to encourage others to adopt quickly as well. But the next thing is that the you need when you when you&#8217;re switching from a gasoline car to electric, there&#8217;s a philosophy change on how to fuel your car. So generally with a petrol car you&#8217;re going to fill it up to all the way unless you&#8217;re a bit short on cash at the time.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>There&#8217;s no reason not to fill it up to the top.&nbsp; with an electric car. It&#8217;s different. It&#8217;s about saying, how far? How much further I&#8217;ve got to go. My destination. I just need enough charge to get there. Because Charles is not my destination. I&#8217;ll be able to charge fully there much more cheaply. So very rare that you&#8217;ll actually need to go from up to 100%. It would generally be okay. I need 100 miles. Boom. I&#8217;m going to do that. And that means that given a fast charger will charge at ten miles a minute, you&#8217;ll rarely get a need to charge more than 10 or 15 minutes. So that will just set your mind rest about how quick how much time it&#8217;s going to add to your journey. And then I think the last thing is that there are a lot of charge points that have variable rate tariffs, depending on time of day. The Tesla Superchargers do. So if you can time it so that you&#8217;re going to get cheaper electricity than great. I love it.<\/p>\n\n\n\n<p><strong>Ryan: <\/strong>Well, Michael, if someone is like, oh my gosh, this guy&#8217;s awesome, I actually need some entrepreneurial advice. I just want to check out Kerbo Charge. Where can they connect with you and learn a little bit more about Kurbo? Yes.<\/p>\n\n\n\n<p><strong>Michael Goulden: <\/strong>So get in touch with me directly. you&#8217;ll find me on on. Mike, JT Goolden. you can, go onto the website and click the Contact Us button if you want to get some more general information about Kerbo Charge. and, you can also email me directly. So, that&#8217;s Michael at Kerbo Charge. Com. We&#8217;d love to hear from you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sbotop, Ole777 \u0e41\u0e25\u0e30 Lionth \u2013 \u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14!<\/strong><\/h3>\n\n\n\n<p>\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e2a\u0e19\u0e38\u0e01\u0e01\u0e31\u0e1a <strong><a href=\"https:\/\/jectcode.com\/\" target=\"_blank\" rel=\"noopener\">Sbotop<\/a>, <a href=\"https:\/\/jectcode.com\/\" target=\"_blank\" rel=\"noopener\">Ole777<\/a>, \u0e41\u0e25\u0e30 <a href=\"https:\/\/jectcode.com\/\" target=\"_blank\" rel=\"noopener\">Lionth<\/a><\/strong> \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e21\u0e1c\u0e31\u0e2a\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e01\u0e32\u0e23\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e17\u0e35\u0e48\u0e22\u0e2d\u0e14\u0e40\u0e22\u0e35\u0e48\u0e22\u0e21 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e0a\u0e19\u0e30\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25\u0e43\u0e2b\u0e0d\u0e48\u0e17\u0e38\u0e01\u0e04\u0e23\u0e31\u0e49\u0e07\u0e17\u0e35\u0e48\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19!<\/p>\n\n\n\n<p>\u26bd <strong>Sbotop<\/strong> \u2013 \u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e1f\u0e38\u0e15\u0e1a\u0e2d\u0e25\u0e17\u0e35\u0e48\u0e21\u0e35\u0e04\u0e48\u0e32\u0e19\u0e49\u0e33\u0e2a\u0e39\u0e07\u0e41\u0e25\u0e30\u0e2d\u0e31\u0e15\u0e23\u0e32\u0e15\u0e48\u0e2d\u0e23\u0e2d\u0e07\u0e17\u0e35\u0e48\u0e14\u0e35<br>\ud83c\udfb0 <strong>Ole777<\/strong> \u2013 \u0e2a\u0e25\u0e47\u0e2d\u0e15\u0e41\u0e15\u0e01\u0e07\u0e48\u0e32\u0e22\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e42\u0e1a\u0e19\u0e31\u0e2a\u0e41\u0e25\u0e30\u0e1f\u0e35\u0e40\u0e08\u0e2d\u0e23\u0e4c\u0e1e\u0e34\u0e40\u0e28\u0e29<br>\ud83d\udcb0 <strong>Lionth<\/strong> \u2013 \u0e40\u0e01\u0e21\u0e2a\u0e25\u0e47\u0e2d\u0e15 RTP \u0e2a\u0e39\u0e07\u0e17\u0e35\u0e48\u0e08\u0e30\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e04\u0e38\u0e13\u0e21\u0e35\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e0a\u0e19\u0e30\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e40\u0e14\u0e34\u0e21\u0e1e\u0e31\u0e19\u0e01\u0e31\u0e1a\u0e40\u0e23\u0e32\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48 <a href=\"https:\/\/jectcode.com\/\" target=\"_blank\" rel=\"noopener\">jectcode.com<\/a><\/strong> \u0e41\u0e25\u0e30\u0e23\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e17\u0e31\u0e19\u0e17\u0e35!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode Topic: In this episode of EV Leaders, host Ryan Atkinson sits down with Michael Goulden, co-founder of Kerbo Charge, to discuss the future of electric vehicle (EV) charging infrastructure. Michael shares his journey in building an innovative solution for EV owners without private driveways, addressing a key barrier to EV adoption. The conversation dives [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":37240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-37225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-fr"],"lang":"fr","translations":{"fr":37225},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/posts\/37225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/comments?post=37225"}],"version-history":[{"count":0,"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/posts\/37225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/media\/37240"}],"wp:attachment":[{"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/media?parent=37225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/categories?post=37225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greendrive-accessories.com\/blog\/wp-json\/wp\/v2\/tags?post=37225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}