Tesla is providing a great chance to property owners who have invested in Tesla Destination Charging stations. In an exclusive move, these owners have been invited to host self-serve demo drives, a strategic initiative to increase property value and promote EV awareness and adoption.
Free Demo Vehicles for Property Owners
According to an email shared on X by Sawyer Merritt, Tesla is generously providing up to four demo vehicles to these properties for free. It adds to the property’s appeal and provides guests and visitors with hands-on experience to learn more about Tesla.
Tesla sweetens the deal with simplicity. The company schedules, manages, and maintains these self-serve demo drive appointments and vehicles, ensuring property owners have a hassle-free experience.
Tesla: Potential for Revenue Growth
Statistics show that current site hosts see over 35 weekly demo drives, demonstrating the significant foot traffic and exposure potential for participating properties. Tesla frames this as an opportunity for property owners to reach a new audience, opening up new revenue streams. Visitors to the demo drives are more likely to take advantage of other on-site amenities, turning a simple visit into a multifaceted experience that benefits visitors and property owners.
Self-Serve Demo Drives Unveiled
Tesla’s Self-Serve Demo Drives program, launched last year, provides a unique and convenient way for potential customers to test drive Tesla vehicles. Participants can schedule a test drive at participating locations. The process includes creating a Tesla account for keyless access to the demo vehicle and entering driver’s license information directly into the Tesla app for a faster verification process.
Currently available in a limited number of U.S. cities, the program has yet to expand to Canada. However, its success suggests potential future growth.
Tesla: Evolution of Destination Charging
Tesla has a longstanding collaboration with private property owners for Destination Chargers. Initially free for its owners, in 2022, hosts gained the ability to bill users for charger usage, thanks to the WiFi connectivity in the latest Wall Connectors, provided they have at least six charging points.
Destination Chargers as Business Attraction
Tesla’s Destination Chargers are a unique selling point for businesses such as hotels, restaurants, and parking garages, allowing EV owners to charge while staying, dining, or doing other activities. Property owners hosting Destination Chargers can now enhance their offerings by including self-serve demo drives.
An Email Insight
According to an email shared by Sawyer Merritt, Tesla emphasizes the opportunity for property owners to “get more out of your investment in the Destination Charging by hosting self-serve demo drives at your property.” The email emphasizes the opportunity to attract new visitors, raise awareness of EV charging on properties, and potentially convert these visitors into future EV owners.
Joining the Movement
Property owners and businesses interested in joining Tesla’s Destination Charging program can apply on the company’s Charging Partners website. As Tesla continues to transform the electric vehicle landscape, this initiative demonstrates its dedication to advancing technology and enriching the experiences of property owners and potential EV enthusiasts.
Tesla’s innovative approach in inviting property owners to host self-serve demo drives marks a significant step towards mainstreaming electric vehicle adoption. By seamlessly integrating these experiences into the Destination Charging infrastructure, Tesla enhances property values and creates a symbiotic relationship between property owners and electric vehicle enthusiasts.
