Tesla in China: new battery, new prices!

Tesla has officially launched its cobalt-free batteries in China and it’s a success: lower price + increased autonomy, the addition that will lead to success. Tesla is taking advantage of the autumn holidays in China to update the configurator on its Chinese website, and it’s a surprise for everyone. Price level SR+ now starts at CN¥249,900 (about $36,800), a decrease of almost $3200, Model 3 LR version now starts at CY¥309,900 (about $45,600), a decrease of almost $5000. In terms of autonomy, only the SR+ gains a few kilometres, going from 445km NEDC to 468km NEDC, whereas the LR stays at 668km NEDC. These important adjustments are likely to give ideas to the Chinese population who are currently on holiday and who could crack more easily. Finally, during these few days of transition, Tesla anticipated the reaction of the new owners who had not been able to benefit from these changes. To avoid mass returns during the 7 days of free returns offered by the brand, Tesla is offering 3 years of free SuperCharge to owners who do not return their vehicle. A very surprising practice on the part of Tesla, but one that allows for interesting fairness and compensation. All this news raises several questions, will the Tesla Model 3 Made in China (MIC) be exported? Will we be able to take advantage of these developments? And finally, what will be the reaction of the Chinese market and the impact on Q4?