The Tesla Model Y is back on top – not just as the best-selling electric car, but also as Europe’s best-selling vehicle in September 2025. According to recent Dataforce data, Tesla sold 25,938 Model Y units in September, outselling popular rivals like the Renault Clio and Dacia Sandero. It’s a tremendous comeback for the electric SUV after months of fluctuating rankings, demonstrating once again that Tesla still has what it takes to dominate Europe’s automotive market.
Despite an 8.6% year-over-year decline, the Model Y outperformed traditional combustion-powered favorites. This win comes after a rollercoaster year for Tesla, with sales swinging wildly between record highs and surprising drops. Yet, the brand’s resilience and innovation continue to keep it ahead of the curve.
A Rollercoaster Year for the Tesla Model Y
In Europe, the Model Y has had a truly remarkable 2025. After finishing second in June, it dropped to an astounding 60th position in July. Then came a comeback in August, rising to 17th place before reclaiming the top spot in September. What caused this turnaround? A mix of smart strategy and improved operations. Tesla ramped up production at its Giga Berlin factory, ensuring faster deliveries across Europe. The company also made targeted price adjustments, which helped spark renewed interest among buyers.
Industry experts say Tesla’s ability to rebound so quickly shows its strong brand power. The Model Y remains the go-to choice for those seeking an electric SUV that blends range, tech, and performance — all in one stylish package.
Who’s Chasing Tesla?
The Renault Clio and Dacia Sandero continue to be Tesla’s main competitors. In September, the Clio sold 20,146 units, finishing second, while the Sandero sold 19,200.
Interestingly, Volkswagen had a solid month, with three models in the top six: the T-Roc, Golf, and Tiguan. The T-Roc, for example, experienced a 50% increase in sales, demonstrating how competitive the European market has become. However, Tesla’s win is unique. Unlike most brands that rely on combustion engines, Tesla’s victory is powered purely by electricity, making the Model Y the face of a shifting automotive landscape.
A Strong Signal for Tesla’s Future
Tesla’s September performance sends a clear message: the electric revolution is here to stay. Even though the Dacia Sandero still leads in year-to-date sales, the Model Y’s comeback proves that Tesla is far from losing its edge.
With Giga Berlin expanding output and the long-awaited Full Self-Driving (FSD) feature preparing for its European launch, Tesla could finish 2025 on a high note. Industry watchers believe the company might even reclaim the title of Europe’s top-selling vehicle for the entire year.
As Elon Musk once said, “When something is important enough, you do it even if the odds are not in your favor.” The Model Y’s rebound perfectly captures that spirit, defying setbacks and setting new standards for electric mobility.
Other Market Highlights in September
Tesla’s success wasn’t the only story. Several automakers had standout performances:
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Nissan Qashqai surged 36%, selling 15,137 units.
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BYD Seal U, a Chinese EV, jumped an incredible 830% to 11,491 sales, leaping from 187th to 22nd place.
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BMW 1 Series (+154%) and MG HS (+138%) also posted major growth.
On the other hand, some long-time favorites struggled. The Ford Kuga dropped 20%, the VW Polo slipped 16%, and the Mini Cooper declined 14%.
EVs vs. Combustion Cars
The Model Y’s victory reflects an increasing shift in European customer behavior. Electric vehicles are no longer a niche; they have already dominated the market. Governments across Europe continue to push for cleaner transportation, and companies such as Tesla are reaping the benefits. However, variable EV subsidies and regional policies make the market unstable. To gain the trust of buyers, automakers must now strike a balance between price, performance, and availability. Tesla’s ability to adapt swiftly gives it a significant advantage in this rapidly changing world.
As 2025 draws to a close, all eyes are on Tesla. Will the Model Y maintain its lead? Or will traditional brands like Renault, Dacia, and Volkswagen close the gap?
One thing is certain — Tesla’s comeback in September proves that innovation and persistence can rewrite the story anytime. The Model Y isn’t just selling cars; it’s shaping the future of mobility in Europe.
Or, as Musk once hinted, “Some people don’t like change, but you need to embrace change if the alternative is disaster.”
